Ektron and Marketing

In this blog post I want to show you two remarkable functions in the newest version of Ektron: multivariate testing and targeted content. For marketeers these features could be interesting because it is all about acquisition and conversion.

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Ektron Aliasing

As of version 7.66, the Aliasing module of Ektron is completely changed. In their newest release (v8.02) everything should finally be fixed. As there were still problems with the aliasing in multilingual websites, we are very happy as a Belgian web agency that those problems are gone.

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Ektron Widgets

According to Wikipedia a widget is a reusable component for building user interfaces. Let me tell you how Ektron makes use of these GUI elements. Read more